Senior vice president, shopper marketing, major CPG manufacturer:
Wanted to report back to you the collected feedback from the joint Shopper Insights and Shopper Marketing Training:
We had a 60% response rate as a total team so thank you all for the important feedback.
Of the respondents, there was 78% who felt the training was excellent and 22% who felt it was good, no fair or poor responses so 100% top 2 box.
Some Positive Feedback: 'well put together, good blend of concept and casework, review of process so all on common platform, interactive exercises were very helpful, great opportunity to meet others share and learn, the Target store walk, good balance of theory to practice, jump drive with all materials was awesome.'
Some Opportunity areas: 'More examples of best practice shopper marketing presentations/strategies, have creative brief worked out ahead of time, include more breaks or interactions earlier on to keep engagement high, too top down, more best practices from other Shopper Marketing teams."